Mediadrive is proud to be promoting Lisbon Coast Golf Club, for the internationally renowned property developers Pelicano. Mediadrive excell at  multi channel golf marketing, and this campaign is no exception. Using golf advertising across multiple Media including, Display Banner Advertising in the UK and Europe, Targeted Email, Google, and Facebook.

Lisbon Coast Golf Club enables golfers ownership of a wonderful golf property, and unlimited golf on 6 premium golf courses. The Lisbon Coast boasts miles of beautiful beaches, and 220 days of sunshine a year.

If you are interested in finding out more about this fabulous offer, click on the link below.

http://www.lisboncoastgolfclub.com/

This campaign includes advertising across a range of media including major European websites including http://www.golftoday.co.uk/, http://www.top100golfcourses.co.uk/, http://www.howdidido.co.uk/, http://www.golf.se/, http://golf.de, http://www.golfresan.se/ and http://www.pgatour.com/

Mediadrive has also been responsible for creative production. Producing a range of banners tailored to the European language requirements.

This campaign really shows the strength in depth of Mediadrive,  truly a complete solution for online advertising.

The Social Golfer is the fastest growing web based golf community, conceived, managed and run by people who are genuinely passionate about golf!

By joining TheSocialGolfer.com community, members can arrange games with golfers close to home, on holiday, on business and with over 7000 golfers worldwide…

Check out this great social network of golfers today…http://www.thesocialgolfer.com

Experience the Revolution

Nike are launching in February 2012 their new 20XI golf ball. Revolutionary to its core. The 20XI is the first ball on Tour to use a radical new core technology.  Mediadrive is delighted to be providing the advertising network for Nike to launch its new premier golf ball in Europe. The new advertising scheme including full site take over is the most ambitious online advertising program from Nike to date. “Mediadrive provides the largest network of Golfers in Europe and the most effective method to launch a new product. We are delighted to continue our partnership with Nike,” says Simon Bale, Managing Director of Mediadrive.

Article from the Economist. Golf and Business

IN A recent Dilbert cartoon, the pointy-haired boss asks: “Who wants to hear about my golf game?” One of his underlings replies: “Maybe someone with locked-in syndrome who doesn’t get any visitors.”

Golfers must constantly contend with two pernicious, false and yet widespread beliefs. First, that golf is boring. Second, that businesspeople who play it are all weasels who plot fraudulent deals between shots.

To get a more fair and balanced view of the relationship between business and golf, I spoke to Julian Small, the CEO of Wentworth Golf Club, a bunkered paradise on the outskirts of London.

He gave a robust defence of the world’s greatest sport. As a form of corporate entertainment, golf’s first virtue is that people of any age can play it. Tennis can be fun, but if the 65-year-old boss of the company you are trying to sell widgets to dies of a heart attack running for your power serve, it probably won’t help your business. Boxing is even worse.

The sport’s second strength is that, thanks to the handicap system, people of widely differing abilities can compete against each other. This makes the game more fun. (Though some weaselly types abuse the system by deliberately losing to clients.)

Golf’s third asset is that you only spend a small portion of a four-hour game actually hitting the ball, so there is plenty of time to talk shop. This is not true of, say, football.

Last, and most importantly, golf is a fine test of character. “When you do business with people, you need to know more about them,” says Mr Small. Golf rewards players who remain calm under pressure, never lose their temper and think strategically. These are all virtues in business, too.

The culture of golf is one of scrupulous honesty. It is easy to cheat: you can move your ball to a nicer lie when no one is watching. But it is utterly, utterly unacceptable to do this. Cheaters are shunned, and word of their perfidy spreads quickly.

The star golfers you see on television set a wonderful example, observes Mr Small. When they accidentally move their ball, they call a penalty on themselves—even if no one would have noticed, and even if it means they lose the tournament and a fortune in prize money.

Intriguingly, a recent study found that bosses who don’t play golf are paid 17% less on average than those who do. Could this be because the qualities that make a good golfer—a mixture of hyper-competitiveness with strategic thinking and coolness under fire—also make for a good chief executive?

Probably not. The same study found that although golfing bosses are paid more, they do not produce better results for shareholders. One explanation would be that they are buttering up members of the compensation committee by inviting them to play wonderful courses like Wentworth. More likely, the correlation is pure chance.

(The author is The Economist’s business editor as well as its golf blogger.)

To advertise on HowDidiDo contact us or email info@mediadrive.co.uk.

The offer includes:

> A professionally designed facebook page
> 1000 clicks of Facebook advertising to golfers in your target area
> Full tracking and reporting

* Offer valid until 31st of October 2011

For more information please contact us or email info@mediadrive.co.uk

IAGTO  is the global trade organisation for the golf tourism industry. Established in 1997, IAGTO’s membership comprises 1682 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 90 countries including, at its core, 384 specialist golf tour operators in 57 countries. It is estimated that IAGTO’s operators control over 80% of golf holiday packages sold worldwide outside of Asia and turnover more than €1 billion per year.